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RIZZO EXPANDS MULTINATIONAL COLLABORATION WITH NATION OF NMDS TO INCLUDE PRODUCTS IN 30 STORES
The increasingly popular Swedish-American lifestyle, travel, and apparel brand continues to grow, with a sharpened focus on international expansion and partnerships with renowned retailers
Nation of Nmds continues their explosive growth in Scandinavia, and are now poised to expand their fruitful collaboration with popular retail giant Rizzo to include a total of 30 top-performing stores across Sweden and Norway. The news comes less than a year after the partnership was first initiated, and serves as a major milestone for both Nation of Nmds and Rizzo as the thriving collaboration expands from 12 to 30 stores across two different countries
Nation of Nmds first launched as a direct-to-consumer brand in 2018, and exclusively sold their products on www.nationofnmds.com. But after successfully partnering with well-known online shops in Paris and Tokyo, they saw the value in establishing collaborative relationships with other like-minded companies in the space, and eventually began building out a robust but carefully curated retail network on behalf of the brand. This effort included partnering with highly regarded retailers in North America, from Los Angeles to Seattle, before turning the focus to something closer to home - the Scandinavian market. After a wildly successful test period, the two companies are now solidifying their relationship to include more stores, countries, and popular products.
“We are thrilled to build on our strong relationship with Rizzo, and officially make it a multinational collaboration that truly benefits both companies. We are as determined as ever to continue to expand our physical footprint in Scandinavia, and now we have the opportunity to do it simultaneously in both Norway and Sweden, and with a partner that we value and trust,” says Robert Conzato, CEO at Nation of Nmds.
The multinational partnership marks a new chapter for Nation of Nmds, and it shows that young, modern brands still see value in physical retail spaces and related shopping experiences. With this new collaboration, fans of the brand can now check out the internationally celebrated, high-quality travel and lifestyle products in person across 30 popular shopping destinations in Norway and Sweden.
“At Rizzo, we keep our ears to the ground and stay on top of trends and growing brands. Ever since we first initiated the partnership, we knew that we would have a fantastic future together. This expansion is the ultimate proof of that, and we are delighted to triple the number of stores that will carry Nation of Nmds, while also introducing Nation of Nmds to our Norwegian customers.” Says Helena Morland, CMO, Rizzo Group AB.
At the time of this press release, the products are still being rolled out across Rizzo stores in both Sweden and Norway. Please use their Store Locator to find up-to-date information.
About Nation of Nmds
A Swedish-American, remote-first travel and lifestyle brand founded in 2018, with offices in Stockholm, Los Angeles, and San Antonio. Nation of Nmds celebrate people with an insatiable hunger for growth and new experiences, and the company has built a significant and sizeable community in a short time. Their high-quality products, from duffle bags to apparel, are adorned and worn by modern nomads everywhere.
About Rizzo Group
Rizzo Group AB (publ) is a leading actor in bags and accessories in Sweden and Norway with a total of 86 stores. The business is run through the wholly owned stores of Rizzo and Morris, with a range of of both their own and external brands. Rizzo Group AB (publ) is listed on the Nasdaq Stockholm under the ticker RIZZO B, with ISIN code SE0000396822, and has its headquarters in Stockholm, Sweden. The group has approximately 237 full-time employees. For more information, visit www.rizzogroup.se.
For additional information or press inquiries:
RIZZO EXPANDS MULTINATIONAL COLLABORATION WITH NATION OF NMDS TO INCLUDE PRODUCTS IN 30 STORES
The increasingly popular Swedish-American lifestyle, travel, and apparel brand continues to grow, with a sharpened focus on international expansion and partnerships with renowned retailers
Nation of Nmds continues their explosive growth in Scandinavia, and are now poised to expand their fruitful collaboration with popular retail giant Rizzo to include a total of 30 top-performing stores across Sweden and Norway. The news comes less than a year after the partnership was first initiated, and serves as a major milestone for both Nation of Nmds and Rizzo as the thriving collaboration expands from 12 to 30 stores across two different countries
Nation of Nmds first launched as a direct-to-consumer brand in 2018, and exclusively sold their products on www.nationofnmds.com. But after successfully partnering with well-known online shops in Paris and Tokyo, they saw the value in establishing collaborative relationships with other like-minded companies in the space, and eventually began building out a robust but carefully curated retail network on behalf of the brand. This effort included partnering with highly regarded retailers in North America, from Los Angeles to Seattle, before turning the focus to something closer to home - the Scandinavian market. After a wildly successful test period, the two companies are now solidifying their relationship to include more stores, countries, and popular products.
“We are thrilled to build on our strong relationship with Rizzo, and officially make it a multinational collaboration that truly benefits both companies. We are as determined as ever to continue to expand our physical footprint in Scandinavia, and now we have the opportunity to do it simultaneously in both Norway and Sweden, and with a partner that we value and trust,” says Robert Conzato, CEO at Nation of Nmds.
The multinational partnership marks a new chapter for Nation of Nmds, and it shows that young, modern brands still see value in physical retail spaces and related shopping experiences. With this new collaboration, fans of the brand can now check out the internationally celebrated, high-quality travel and lifestyle products in person across 30 popular shopping destinations in Norway and Sweden.
“At Rizzo, we keep our ears to the ground and stay on top of trends and growing brands. Ever since we first initiated the partnership, we knew that we would have a fantastic future together. This expansion is the ultimate proof of that, and we are delighted to triple the number of stores that will carry Nation of Nmds, while also introducing Nation of Nmds to our Norwegian customers.” Says Helena Morland, CMO, Rizzo Group AB.
At the time of this press release, the products are still being rolled out across Rizzo stores in both Sweden and Norway. Please use their Store Locator to find up-to-date information.
About Nation of Nmds
A Swedish-American, remote-first travel and lifestyle brand founded in 2018, with offices in Stockholm, Los Angeles, and San Antonio. Nation of Nmds celebrate people with an insatiable hunger for growth and new experiences, and the company has built a significant and sizeable community in a short time. Their high-quality products, from duffle bags to apparel, are adorned and worn by modern nomads everywhere.
About Rizzo Group
Rizzo Group AB (publ) is a leading actor in bags and accessories in Sweden and Norway with a total of 86 stores. The business is run through the wholly owned stores of Rizzo and Morris, with a range of of both their own and external brands. Rizzo Group AB (publ) is listed on the Nasdaq Stockholm under the ticker RIZZO B, with ISIN code SE0000396822, and has its headquarters in Stockholm, Sweden. The group has approximately 237 full-time employees. For more information, visit www.rizzogroup.se.
For additional information or press inquiries: