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Home / Chronicles of Nmds / Blue Friday - We’ve chosen impact over income. Join us.
Blue Friday - We’ve chosen impact over income. Join us.

Blue Friday - We’ve chosen impact over income. Join us.

Dear friends,
We’ve officially been up and running for over a year now, and we’re still blown away by the love and support that you’ve shown us.

We’re always looking for ways to show our gratitude, and with the most sales-driven weekend of the year just around the corner, we know that slashing prices and participating in the frenzy would be the logical solution.

But, the more we’ve thought about it, the more we realized that what Black
Friday has come to be about and represent, from literal stampedes in stores to careless consumption doesn’t align well with the Nation of Nmds. That’s why we’ve decided to optimize our impact instead of our income this season. While we will not be offering discounted products, we are donating 50% of all sales during the Black Friday campaign to Charity: Water, an organization that is very near and dear to us.

If you’d like to donate without purchasing products from the Nation of Nmds, you can do so by visiting charitywater.org. 100% of your money brings clean water to people in need, and the folks over there seriously do incredible work.

Thanks again for all the love. Because of you, we’re going places.

Genuinely and gratefully yours,
The Nation of Nmds team

Ps: the campaign will be live on our website Nov 29-Dec 1